New Delhi, 07 October 2025: This festive season, Bata India steps into a stylish new chapter with The Brighter Moments collection and campaign. The collection brings together modern styles and timeless comfort, designed to make Diwali & the festive season shine. 
Leading the way are two of India’s most-loved modern day muses, Kusha Kapila and Niharika NM, who front Bata’s latest 360-degree campaign. Known for their wit, relatability, and distinctive style, they bring a fresh energy and contemporary edge that align seamlessly with the brand’s pivot towards a younger, fashion-forward audience. The campaign spans across multiple touchpoints – ensuring a cohesive, high-impact presence that resonates across both traditional and digital platforms.